Success with a concept. Five steps to a seafood brand.

Unique and sustainable, the WerteWerk concept is your guarantee for value-based success in the seafood business.

The WerteWerk concept for success

Our “Roadmap to Success” identifies all the relevant and success-critical processes required as you develop your seafood private label. Every single measure leads into the next. We’ll join you at whatever stage you’re at. During our consultation, we’ll tailor every single step to match your needs, capacities and structures.

Step 1

Meeting & exchanging

Let’s discuss how we can find the right combination of product and service, the perfect solution for your company. We are also happy to hold a workshop with your specialist departments. Based on this, we will prepare a proposal for how to proceed as a team and provide an offer that is precisely tailored to your needs. Your only investment? Your time. You have nothing to lose. Except for an interesting, intensive exchange with us as equals.

Step 1

Step 2

Advice & sourcing

After you have placed your order, all or WerteWerk’s cogs begin to turn. We clarify all the requirements of the market in detail. This allows us to create the right offer for you, starting with specifications, quantities and certifications, through to integration into your public relations work. Matching with your capacities and competencies, we discuss which tasks you want to outsource to us and, together, we develop your ideal sourcing strategy.

Step 2

Step 3

Brand & communication

At the same time as managing the food chain, we’ll develop the “branding” of your private label. As well as design and content, this mainly includes communication. We work on all levels to convey your brand values both internally within your company and externally to your customers. Through training, information materials and providing individual point-of-sale solutions, we will create the perfect communications concept for you.

Step 3

Step 4

Value chain & logistics

We ensure that your product meets the high demands of your customers and the image of your own brand for the long term, from the very start and in all subsequent processing steps. The topics range from the sustainability of the fisheries and aquaculture concerned and compliance with social standards at the processing level, to food safety and analysis.

Step 4

Step 5

Public relations & service

Proactive press work and cooperation with consumer and specialist media ensure that the values of your product are effectively communicated. Through ongoing training, we make sure your specialists and those of your customers are kept up to date. We are ready to answer customer and media inquiries about your product directly or to provide your PR department with texts, pictures and short films relating to your product.

Step 5

With passion and precision to your successful private label seafood.

Questions about our concept?

If you are a food manufacturer, provide product ranges for the catering industry or are active in private labels, then we are your partner for seafood. Give us a call!